As Senior Graphic Designer for Philips, I helped oversee the development and implementation of the creative team’s service level agreement and asset guides. At the same time, designing the company’s promotional and informational print material, animated digital ads, including banner and social media ads, and product launch webpages for the North American market.

Together with the Marketing manager, we did a complete redesign of the company's sales and data sheets, along with new web components which coincided with the brand update to showcase their new services and product line.

Contributed to the brand development for medical device company’s new and existing product lines, in addition, over saw its implementation across the board based on their guidelines. I also assisted in production and design of collateral materials and for tradeshow events.

As in-house designer, I was in charge of their logo redesign, technical illustration, copywriting, and layout of their product instruction manuals, and B2B sell sheets for clients such as Costco and QVC.

Orlok and Urban De Falla are two indie bands from the music scene in Tijuana with a respectable cult following. I produced promotional materials such as concert posters, POP displays for their CD during shows, and contributed with photography of their live performances. I have been Orlok’s album cover designer for their entire catalogue.

I took part in a large team effort to redesign the mobile app for Turbo Tax. My main contributions were creating icons, layout design, and navigation guides in conjunction with developers to help build a user-friendly tax preparation experience.

Produced smartwatch UI designs, including game visuals, for their Facer brand and promotional assets for their Little TV app. Part of the responsibilities also involved image research and photographic post-production.

Here you can find some advertising work for Fairfield Residential properties. The creative direction was to create vibrant eye-catching advertising materials without much use of stock photography thus differentiating from the competition along with saving on extra costs.

One of my favorite things as a designer is creating posters. During my career I had the opportunity to produced in various industries from non-profit to entertainment. The following assortment of designs were created for various events such professional workshops, non-profit organizations plus recreational posters for personal projects.

Logo design collection ranging from healthcare, entertainment, and e-commerce start-ups.